The New World of Video Evidence

June gives us both National VCR Day and Trial Technology Day on the same date, and I think that’s an interesting pairing. One takes me back to the camcorders and home movies of my childhood. The other reminds me how much technology has changed the way we investigate and prove injury cases today.

I turned 40 recently, so I’m from the generation that grew up with a giant camcorder in the house. My father always had ... CONTINUE READING

The Billion-Dollar Lesson Zappos Offers About Customer Service

Most small businesses obsess over marketing funnels, paid ads, and conversion hacks. Meanwhile, one company built a billion-dollar brand by focusing on something far less flashy: answering the phone. While competitors chased clicks, Zappos doubled down on customer experience and transformed 24/7 support into a powerful revenue driver. Their strategy proves a simple but monumental truth for small-business owners: Exceptional service isn’t a cost center; it’s a growth engine ... CONTINUE READING

Follow-Up Tips Every Small Business Should Use

Closing a sale rarely happens after the first conversation. Most customers need several interactions before they feel confident buying, and for small businesses, effective follow-up can turn missed opportunities into loyal customers.

Prospects often get distracted by daily responsibilities or competing offers. However, a thoughtful follow-up brings ... CONTINUE READING

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